6 Tried-and-True Steps for New Real Estate Agents to Use Google Ads to Generate Leads

Google Ads is a powerful tool for new real estate agents looking to quickly generate high-quality leads and build brand recognition in their target market. Here are six proven steps, backed by industry best practices, to help you launch effective Google Ads campaigns and start filling your pipeline with motivated buyers and sellers.

1. Define Your Objectives & Target Audience

• Decide what you want to achieve: more buyer/seller leads, increased website traffic, or inquiries for specific property listings.
• Identify your ideal client by considering demographics like age, income, location, and property interests. This focus ensures your ads reach the right people.

2. Conduct Keyword Research & Select Relevant Keywords

• Use tools like Google Keyword Planner to find high-intent, location-specific keywords (e.g., “homes for sale in [city]” or “buy 3BHK near [landmark]”).
• Target long-tail keywords to attract serious buyers and reduce competition, such as “affordable condos near [school name]”.
• Regularly update your keyword list based on campaign performance.

3. Choose the Right Campaign Type and Set Your Budget

• For most new agents, Search campaigns (text ads on Google search results) are the most effective starting point. Display and video ads can be added as you grow.
• Set a daily or monthly budget that fits your resources. Start small, monitor results, and scale up as you see what works.

4. Create Compelling Ad Copy and Use Ad Assets

• Write clear, concise headlines and descriptions that highlight your unique selling points (e.g., “First-time buyer specialist,” “Luxury homes expert”).
• Use ad assets (extensions) like sitelinks, callouts, location, and structured snippets to make your ad stand out and drive conversions.
• Include strong calls to action, such as “Book a Tour,” “View Listings,” or “Contact Now”.

5. Direct Traffic to a High-Converting Landing Page

• Send ad clicks to a dedicated landing page—not your homepage—that matches the ad’s promise and makes it easy for visitors to take action (fill out a form, call, or schedule a tour).
• Use clean design, prominent contact forms, and trust signals (testimonials, recent sales, certifications) to boost conversions.

6. Track, Optimize, and Follow Up

• Set up conversion tracking in Google Ads and Google Analytics to monitor which ads and keywords generate leads.
• Regularly review campaign performance, adjust bids, pause underperforming ads, and test different headlines or visuals to improve results.
• Respond to new leads quickly—speed and personalized follow-up dramatically increase your chances of converting inquiries into clients.

Summary Table

Pro Tip

Always A/B test your ad copy, visuals, and landing pages. Even small tweaks can significantly improve your lead quality and cost per acquisition.

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Final Thoughts

Mastering Google Ads as a new real estate agent can be a game-changer for building your brand and generating a steady stream of high-quality leads. By following these six proven steps—defining your audience, conducting smart keyword research, choosing the right campaign type, crafting compelling ad copy, optimizing your landing pages, and consistently tracking and refining your campaigns—you set yourself up for digital marketing success.

Remember, the real estate market is competitive, and your ability to adapt, test, and learn from your campaigns will set you apart. Stay patient, keep refining your approach, and always prioritize prompt, personalized follow-up with every lead you generate.

With dedication and the right strategy, Google Ads can become one of your most powerful tools for growth—helping you connect with motivated buyers and sellers and build a thriving real estate business from day one.