Best Google Ads Strategy for Real Estate Agents in 2025.

With online search dominating how home buyers and sellers make decisions, real estate agents who master Google Ads hold the ultimate key to unlocking consistent, qualified leads. Whether you’re an agent in New York, a developer in Dubai, or a broker in Toronto, the power of Google Ads for real estate is unmatched.

But here’s the challenge: just launching ads won’t guarantee results.

You need a proven strategy, optimized for high-traffic keywords, local targeting, and conversion-driven campaigns.

In this guide, we reveal the best Google Ads strategy for real estate agents in 2025, using the most searched keywords and smart campaign structures that generate real results worldwide.

🔍 Why Google Ads Are a Game-Changer for Real Estate Professionals

Here are a few global Google search volumes that show how serious the opportunity is:

These are intent-driven queries—people are actively searching for help. If your ad shows up at the top, you're directly connected to prospects ready to act.

🧠 Step-by-Step Google Ads Strategy for Real Estate Agents

Let’s break down the complete framework you should use:

Step 1: Choose High-Intent, High-Volume Keywords

Don't waste budget on generic terms. Focus on:

1. “Buy a house in [city]”
2. “Sell my home fast [location]”
3. “Real estate agent near me”
4. “Homes for sale in [zip code]”
5. “Cheap properties for sale [country/city]”
6. “Best property dealers in [city]”

Tip: Use keyword match types like “Phrase Match” and “Exact Match” to filter irrelevant clicks.

Step 2: Use Google Search Campaigns First

Search campaigns are where serious leads come from. Your ad appears directly in search results when someone types a query.

Structure your campaign by intent:

1. Campaign 1: Buyer Leads (e.g., “buy house near me”)
2. Campaign 2: Seller Leads (e.g., “sell my home fast”)
3. Campaign 3: Agent Branding (e.g., “top realtor in [city]”)

Each campaign should have:

1. 10–20 closely related keywords
2. 3 responsive search ads
3. Strong extensions: site links, callouts, location

Step 3: Set Geo-Targeting Smartly

Local targeting is key for real estate success.

Target:

1. Specific cities or zip codes
2. A 10–20 km radius around your listings
3. “Presence only” (people physically in the location)

Avoid broad targeting like “entire country”—it burns through your budget with low-intent traffic.

Step 4: Build a High-Converting Landing Page

Sending traffic to your homepage = missed opportunity.

Instead, create a dedicated real estate landing page that includes:

1. A clear headline: “Find Your Dream Home in Miami”
2. A lead capture form: Name, Phone, Email
3. Click-to-call button
4. Trust badges: Reviews, local experience
5. Listings (optional) or a “get matched” feature

Conversion tip: Use 1 CTA per page. Don’t confuse the user with multiple options.

Step 5: Retarget Warm Leads with Display Ads

Someone visited your page but didn’t convert?

Set up a Google Display remarketing campaign that follows them around YouTube, Gmail, and real estate blogs. Example banners:

• “Still looking for homes in [city]?”
• “Talk to a real estate expert in [zip code] today”
• “Get a free home value estimate now”

This keeps your brand top of mind and increases conversions by up to 70%.

Step 6: Track Conversions Like a Pro

Use Google Tag Manager or Clikgini’s custom tracking to monitor:

1. Form submissions
2. Phone calls
3. Schedule viewings
4. Downloaded brochures

With this data, optimize your campaigns to boost ROI weekly.

🧮 Estimated Results with a $500 Monthly Budget

Let’s say you’re running ads for “homes for sale in Atlanta” ($1.50 per click).

1. Budget: $500/month
2. Avg. CPC: $1.50
3. Clicks: ~333
4. Conversion rate: 10–15%
5. Leads generated: 33–50 high-intent leads/month

Even if you close just 1 property from these leads, your ROI is massive.

📈 Real Success Story: From Zero to 55 Leads in 30 Days

A real estate team in Vancouver, Canada used this exact strategy through Clikgini:

1. Geo-targeted search + display campaigns
2. High-converting landing page
3. Optimized keyword list (“buy property in Vancouver,” “condos near Stanley Park”)

Results after 30 days:

1. 2,231 impressions
2. 415 clicks
3. 55 form submissions
4. Cost-per-lead: $9.10
5. 3 clients closed within 2 months

They started with a free 7-day trial—now they’ve scaled their budget to $2,000/month.

📊 Bonus: Most Searched Real Estate Google Ads Keywords in 2025 (Worldwide)

Use these to plan your next campaign and target searches that convert.

✅ Final Thoughts:
Get Ahead of Your Market with a Global-First Real Estate Google Ads Plan

Real estate competition is heating up everywhere—from New York to Nairobi to New Delhi.

With the right Google Ads strategy built around high-intent keywords, localized targeting, and conversion-focused funnels, you can generate more leads than your competitors—without needing a massive budget.

Clikgini offers real estate pros everything they need:

1. Keyword research
2. Ad copywriting
3. Campaign setup
4. Landing pages
5. Conversion tracking
6. Weekly optimization

🔥Get 100% Done-for-You Google Ads for Real Estate — Free 7-Day Trial

Don’t guess. Don’t waste money on low-quality clicks.

Let Clikgini launch your fully managed real estate Google Ads campaign. Free for 7 days. No commitment. Real leads or you don’t pay.

👉 Start your free trial now at Clikgini.com