Checklist for Launching a Real Estate Website

Launching a real estate website requires careful planning, technical setup, and attention to user experience. Use this comprehensive checklist to ensure your site is ready to attract, engage, and convert visitors.

1. Planning and Strategy

1. Define Your Goals: Clarify the website’s purpose—lead generation, property showcase, brand awareness, etc.
2. Identify Your Target Audience: Understand the demographics and needs of your ideal clients.
3. Research Competitors: Analyze other real estate websites for inspiration and differentiation.
4. Select a Memorable Domain Name: Choose a short, relevant, and easy-to-remember domain reflecting your brand.

2. Technical Setup

1. Secure Reliable Hosting: Choose a hosting provider with good uptime, security, and scalability.
2. Set Up SSL Certificate: Ensure your site is secure (HTTPS) for user trust and SEO.
3. Connect Domain and Hosting: Link your domain to your hosting account and configure DNS settings.
4. Install a Website Builder or CMS: Select a platform (e.g., WordPress, Wix) or engage a developer for custom solutions.

3. Design and User Experience

1. Mobile-Responsive Design: Ensure your site works flawlessly on all devices.
2. Intuitive Navigation: Organize menus and pages for easy access to listings, services, and contact info.
3. Fast Loading Speed: Optimize images and code for quick load times.
4. Professional Branding: Use consistent colors, logos, and fonts that reinforce your brand identity.

4. Essential Content and Features

• Homepage: Engaging headline, clear value proposition, and strong calls to action.
• About Us Page: Share your story, team bios, and unique selling points.
• Property Listings:

1. High-quality images and videos
2. Detailed descriptions (price, features, location)
3. Search and filtering tools
4. Map integration

• Service Pages: Outline services for buyers, sellers, renters, or investors.
• Blog: Regularly updated with market insights, tips, and local news for SEO and authority.
• Contact Page: Easy-to-find contact form, phone, email, and social media links.
• Testimonials and Reviews: Build trust with client feedback and success stories.
• Legal Notices: Include privacy policy, terms, disclaimers, and required broker/MLS info.

5. Lead Generation and Conversion

1. Clear Calls to Action (CTAs): Encourage visitors to schedule a viewing, request a valuation, or sign up for alerts.
2. Lead Capture Forms: Simple, above-the-fold forms for inquiries and newsletter signups.
3. CRM Integration: Connect forms to your CRM for automated follow-up and lead management.
4. Live Chat or Chatbot: Provide real-time support and capture leads 24/7.

6. SEO and Analytics

1. SEO Optimization:

• Use relevant keywords in titles, headings, and content
• Add meta tags and alt text
• Submit XML sitemap to search engines

1. Google Analytics Setup: Track visitor behavior and conversions.
2. Google Search Console: Monitor indexing and site health.

7. Testing and Quality Assurance

1. Cross-Browser and Device Testing: Ensure consistent performance on all browsers and devices.
2. Check All Links and Forms: Fix broken links and test all forms for proper delivery.
3. Proofread Content: Eliminate typos and ensure clarity.
4. Test IDX/MLS Integration: Confirm property feeds display correctly and update in real time.

8. Launch and Promotion

1. Final Review: Walk through every page, checking design, functionality, and content.
2. Backup Site: Create a backup before going live.
3. Go Live: Publish the website and monitor for any immediate issues.
4. Promote Your Website: Announce your launch on social media, email newsletters, and local directories.

Sample Launch Checklist Table

By following this checklist, you’ll ensure your real estate website is professional, user-friendly, and ready to generate leads from day one

FAQs:

1. What makes Clikgini different from other ad agencies?
Clikgini focuses on data-driven, performance-based advertising. Strategies are customized for each business, ensuring higher ROI, lower ad costs, and scalable results. Unlike many agencies, there are no long-term contracts—clients stay for the results.

2. Which industries do you specialize in?
Clikgini has experience across a wide range of industries, including e-commerce and DTC brands, real estate and home improvement, healthcare and SaaS companies, and travel, tourism, and local services.

3. What platforms do you run ads on?
The team specializes in Google Ads (Search, Shopping, Display, Performance Max), Meta (Facebook & Instagram Ads), Bing Ads, LinkedIn Ads, TikTok, and YouTube Ads.

4. Do you offer a free trial or audit?
Yes! You can start with a 7-day free trial or request a free audit of your ad account to identify missed opportunities and areas for improvement.

5. How long does it take to see results?
Most clients start seeing improvements in ad performance within the first 2–4 weeks. The exact timeline depends on factors like ad budget, industry, and competition.

6. Do I have full access to my ad accounts?
Absolutely. Clikgini never takes ownership of your ad accounts. Clients always have full access to their data, campaigns, and reports.

7. Do you require a minimum ad budget?
While Clikgini works with businesses of all sizes, a minimum ad spend of $500 per month is recommended for optimal results. If you’re unsure, the free audit can help determine the best budget for your goals.

8. How do I get started?
Getting started is simple—choose either the 7-day free trial to experience Clikgini’s strategy risk-free or request a free audit to analyze your current ad performance.

Ready to maximize your ad ROI and accelerate business growth? Partner with Clikgini.com for expert PPC management, transparent reporting, and proven results—book your free audit or start your 7-day trial today.