Do Pay Per Click Ads Still Get Clicks?

Yes—Pay Per Click (PPC) ads absolutely still get clicks in 2025, and their effectiveness remains high across most industries. Evolving digital tools, AI-powered targeting, and increased ad placements keep PPC a core marketing channel for both visibility and lead generation.

Key PPC Click and Performance Stats (2025)

1. Google Ads still dominate PPC: 98% of PPC professionals rely on Google Ads, with most of their budgets allocated there.
2. Average Search Ad Click-Through Rate (CTR) is 6.66% across all industries—which is higher than previous years, showing PPC ads remain highly clickable. For real estate, the average CTR is even higher, at 8.43%.
3. Display Ad CTR is lower: On Google Display Network, average CTR is around 0.46%.
4. Mobile clicks are surging: Over 50% of ad clicks now occur via mobile devices, reflecting shifting consumer browsing habits.
5. 46% of all clicks go to the top three paid ads in Google search results, emphasizing the importance of top ad placements.
6. Conversion rates for PPC are strong: The average conversion rate in Google Ads is about 7.52% (higher in some industries, lower in others), so not only are people clicking, those clicks frequently turn into leads or sales.

Why Users Still Click PPC Ads

1. Relevant targeting: Advanced AI and personalization mean ads are far more relevant to searchers, leading to higher engagement.
2. Blending with organic results: Search engine results pages integrate ads more seamlessly with organic listings, making them less intrusive and more likely to attract real clicks.
3. Immediate solutions: People click on PPC ads to quickly find answers, contact businesses, or compare offers, especially for high-intent searches.
4. Retargeting and remarketing: Users who previously visited your site are more likely to return and click on targeted ads.

CTR Benchmarks by Industry (2025)

Ads in the top position and in visually prominent areas consistently get the lion’s share of user clicks.

Additional Insights

1. PPC campaigns must be well-optimized to maintain high click and conversion rates.
2. Click growth has remained steady, even as the cost per click increases, reflecting ongoing user engagement with paid ads.
3. As privacy rules evolve, the use of AI and advanced analytics becomes even more important in improving PPC outcomes.

Final Thoughts

PPC ads continue to attract substantial numbers of clicks and remain an essential part of digital marketing strategies. With the right targeting, compelling creative, and strategic placement, they drive qualified traffic and measurable results.

If you want to maximize PPC ad performance and ROI in today’s competitive market, investing in expert management or advanced automation tools is more critical than ever

FAQs:

1. Do PPC ads still get clicks for real estate in 2025?
Yes. PPC ads remain highly effective for real estate, consistently attracting qualified clicks—especially through Google Search and local-targeted campaigns. Real estate ads average a strong click-through rate (CTR), and platforms increasingly emphasize mobile optimization and speed, making it easier than ever to capture buyer and seller attention.

2. What are the best strategies for optimizing real estate PPC campaigns today?
Focus on precise geo-targeting, use long-tail keywords to reduce competition, and continually A/B test your ad copy and landing pages. Leverage AI-powered tools like Google’s Performance Max to automate bidding and targeting, and always optimize for mobile to reach on-the-go users.

3. How has AI changed real estate PPC campaign management?
AI tools now handle much of the heavy lifting, from dynamic budget allocation to producing ad variations and qualifying leads through chatbots. This means less manual management and better performance, allowing agents to concentrate on client relationships and strategy.

4. Are mobile ads really more important now?
Absolutely—over half of PPC ad clicks come from mobile devices, and fast, mobile-friendly landing pages see significantly higher engagement and conversion rates. Making speed and mobile optimization a top priority is critical for PPC success.

5. What type of PPC ads work best for real estate?
Google Search ads generally deliver the highest-quality leads, especially for homebuyers with specific intent. Adding local display campaigns, video ads, and remarketing can further boost exposure and conversions.

6. How can I measure the success of my real estate PPC campaigns?
Track conversion rate, cost per lead (CPL), geographic performance, and lead quality—not just click volume. Real-time analytics and ongoing campaign adjustment are key to keeping costs down and results up.

Ready to turn qualified clicks into real estate clients? Partner with Clikgini.com for AI-powered PPC campaigns, expert local targeting, and transparent ROI reporting—book your free strategy call or campaign audit today!