Google Ads vs Facebook Ads for Real Estate: Which Delivers Better Results in 2025?

As a real estate professional, choosing the right digital advertising platform is no longer a luxury—it’s a necessity. With buyers and sellers spending hours online every day, digital ads are one of the most efficient ways to generate qualified leads and showcase property listings.

But there’s a question that real estate agents and brokerages keep asking:

"Should I use Google Ads or Facebook Ads to promote my real estate business?"

The answer? It depends on your goals. Both platforms offer powerful tools—but each serves a different purpose in the real estate marketing funnel.

In this guide, we’ll break down the differences between Google Ads and Facebook Ads for real estate, compare costs, targeting options, lead quality, and give our expert recommendation based on real-world results.

Let’s dive in.

🔍 The Core Difference: Intent vs. Interest

Google Ads target search intent. When someone searches “homes for sale in Atlanta” or “buy a 3-bedroom home near me,” they’re actively looking. You’re catching them at the decision-making stage.

Facebook Ads, on the other hand, target interest-based behavior. People on Facebook aren’t necessarily house hunting—but with the right images and offers, you can get them to stop scrolling and take action.

📈 Google Ads for Real Estate: Pros & Cons

✅ Pros:

1. High intent leads: You appear when someone is actively searching for real estate.
2. Precise keyword targeting: Bid on terms like “buy luxury condos in Chicago.”
3. Geo-targeting: Target specific cities, neighborhoods, or zip codes.
4. Faster conversions: Shorter buyer journey due to strong purchase intent.
5. Great for listings & open houses: Attract ready-to-act buyers to specific homes.

❌ Cons:

1. Higher cost-per-click (CPC): Competitive real estate keywords can cost $2–$15 per click.
2. Steeper learning curve: Campaign setup and optimization require more experience.
3. Limited visual branding (unless using display or video ads).

📣 Facebook Ads for Real Estate: Pros & Cons

• ✅ Pros:

1. Low CPC: You can reach thousands of people for a modest budget.
2. Highly visual: Great for showcasing homes through photo carousels, reels, or video tours.
3. Advanced demographic targeting: Age, income, life events (like "just moved").
4. Powerful remarketing: Show ads to people who viewed your website or listing.

• ❌ Cons:

1. Lower intent: You're interrupting someone’s scroll, not responding to a search.
2. More nurturing required: Leads often need multiple touchpoints before converting.
3. Ad fatigue: People see the same ad repeatedly and stop engaging.

💡 When Should Real Estate Agents Use Google Ads?

Use Google Ads when your main goals are:

1. Driving traffic to new listings
2. Getting open house RSVPs
3. Attracting seller leads searching “how to sell my home fast”
4. Targeting specific, high-value keywords

Google Ads are best for agents ready to:

1. Invest in high-intent traffic
2. Close deals quickly
3. Track ROI with measurable conversion goals

💡 When Should You Use Facebook Ads?

Use Facebook Ads when your main goals are:

1. Branding yourself as a local expert
2. Growing your email list or Facebook group
3. Promoting blog content or guides (like “10 Tips Before You Buy a Home”)
4. Retargeting website visitors with visual property ads

Facebook Ads are great for nurturing longer sales cycles and building familiarity.

📊 Cost Comparison: Google Ads vs Facebook Ads for Real Estate

Google Ads typically cost more but offer higher-quality leads. Facebook Ads are cheaper per click but may require nurturing sequences (like email follow-ups or retargeting) to turn into conversions.

🔄 Best Practice: Use Both Platforms Together

Here’s how top-performing agents structure their funnel:

1. Use Google Ads to capture high-intent leads (searching for listings, realtors, or open houses).
2. Retarget Google traffic with Facebook Ads that visually showcase listings or testimonials.
3. Nurture Facebook leads with educational content or home buyer/seller guides.

This creates a full-funnel system that:

• Attracts search-ready buyers
• Builds awareness with passive browsers
• Stays top-of-mind through retargeting

🛠️ Tools That Make Both Platforms Work Better

No matter which you choose, use the following tools:

1. Landing Pages: Never send traffic to your homepage. Use specific landing pages for each listing or offer.
2. Lead Capture Forms: Integrate Google Forms, Typeform, or Facebook Lead Ads to gather contact details.
3. CRM Integration: Connect leads from ads to your CRM (like Follow Up Boss, HubSpot, etc.) for tracking.
4. Analytics: Use Google Analytics + Facebook Pixel to monitor conversion events and ad performance.

📣 Case Study: Which Platform Converts Better?

A Clikgini client, a real estate agent in Denver, ran both platforms for 30 days with $1,000 ad spend each:

1. Google Ads delivered 33 leads with a 12% conversion rate (4 closed deals).
2. Facebook Ads delivered 120 leads with a 2% conversion rate (2 closed deals).

Both campaigns were profitable, but:

1. Google Ads = fewer but higher-quality leads
2. Facebook Ads = more leads but required nurturing

Conclusion: Use Google Ads for fast ROI, and Facebook Ads for branding and nurturing.

🔥 Final Verdict: Google Ads vs Facebook Ads for Real Estate

For most real estate professionals, the best results come from a hybrid strategy that combines the high intent of Google Ads with the visual power of Facebook Ads.

🚀 Ready to Launch Your Real Estate Ad Campaign?

Whether you want to get listings seen, generate more leads, or close deals faster, Clikgini is here to help.

We specialize in Google and Facebook Ads for real estate—offering:
✅ High-converting ad setup
✅ Full-funnel strategy
✅ Geo-targeted campaigns
✅ 7-day free trial to test results

👉 Start Your Free Trial Now at Clikgini.com

Let the right buyers find you—before they find your competitors.