Google Display Ads for Commercial Real Estate: Your Secret Weapon in 2025

In the world of commercial real estate, finding the right buyers, tenants, or investors is often a longer, more complex process than in residential markets. With big-ticket deals, longer decision cycles, and a niche audience, commercial agents need more than just listings—they need visibility, trust, and consistent brand recall.

That’s where Google Display Ads come in.

These banner and image ads appear on millions of websites, apps, and even YouTube, helping your properties and services stay top of mind for the right audience—whether they’re researching office space, browsing financial news, or checking the weather.

In this blog, we’ll dive deep into:

1. What Google Display Ads are
2. Why they’re ideal for commercial real estate
3. Campaign types and targeting options
4. Best practices for high ROI
5. Examples and results you can expect

🖥️ What Are Google Display Ads?

Google Display Ads are visual ads that show across Google’s Display Network, which includes:

1. Over 2 million websites (like Forbes, Realtor.com, LoopNet)
2. Mobile apps
3. Gmail inboxes
4. YouTube videos

Unlike Google Search Ads, which rely on someone typing in a query, Display Ads push your message out to relevant audiences based on interests, behaviors, location, and browsing history.

🏢 Why Display Ads Work for Commercial Real Estate

1. Visual Appeal for Big Properties

High-value listings (like warehouses, retail centers, or office parks) benefit from image and video ads. People want to see what they’re potentially investing in—not just read a description.

2. Brand Awareness During Long Sales Cycles

Commercial deals can take months. Display ads keep your brand and listings in front of prospects, building recall and authority over time.

3. Advanced Targeting

Google allows targeting by:

1. Industry (e.g., real estate investors, brokers, developers)
2. Location (down to ZIP code or radius)
3. Demographics (business owners, executives)
4. Interests (real estate investment, commercial leasing)
5. Behavior (recent searches for “office space NYC” or “industrial property for sale”)

4. Multi-Device Reach

Reach potential buyers and tenants across desktop, tablet, and mobile, wherever they are.

5. Remarketing Power

Re-engage visitors who previously viewed your site or listings with customized ads—keeping them warm until they’re ready to act.

🎯 Types of Google Display Campaigns for CRE

✅ Standard Display Campaigns

You choose your budget, audience, and placements. Great for agents managing a few high-value listings or promoting their brand.

✅ Smart Display Campaigns

Google uses machine learning to auto-optimize bidding, creatives, and targeting. Perfect for busy agents who want results with minimal manual work.

✅ Custom Intent Campaigns

Target users based on specific commercial real estate keywords they’ve searched. For example:

1. “Buy office space in Atlanta”
2. “Warehouse for lease LA”
3. “Retail strip investment property”

✅ Remarketing Campaigns

Show ads only to users who’ve:

1. Visited your listings or landing pages
2. Watched your videos
3. Clicked previous ads

📊 What Can You Promote with Display Ads?

1. Featured listings: Industrial spaces, retail centers, medical offices
2. Virtual tours and walk-throughs
3. Investment opportunities (e.g., triple-net lease properties)
4. Lease specials or reduced rates
5. Brokerage services or property management
6. Event promotions (grand openings, site tours)

💸 How Much Do Google Display Ads Cost?

Google Display Ads use a Cost-Per-Click (CPC) or Cost-Per-Thousand Impressions (CPM) model. For commercial real estate, expect:

At Clikgini, we often recommend combining awareness + remarketing for the best balance of reach and conversion.

📐 Display Ad Sizes That Work Best in Real Estate

To ensure your ads show up in the most premium spots, use Google’s top-performing ad sizes:

1. 300×250 (Medium Rectangle)
2. 728×90 (Leaderboard)
3. 160×600 (Wide Skyscraper)
4. 300×600 (Half Page)
5. 970×250 (Billboard)
6. Responsive Display Ads (auto-format for all devices)

Pro Tip: Always include high-res property images, your logo, and a strong CTA like:

1. “Schedule a Tour”
2. “Download Investment Flyer”
3. “See Floor Plans”

🎯 Real Example: Commercial Agent in Chicago

Campaign Goal: Promote a 12,000 sq ft retail strip for lease
Budget: $700/month
Targeting: LoopNet visitors, real estate investors, business owners in Chicago metro
Format: Responsive Display Ads + Remarketing
Results (30 days):

1. 92,000 impressions
2. 1,650 clicks to listing
3. 24 direct inquiries
4. 6 property tours scheduled

"Display ads helped us get in front of retail brands who didn’t even know they needed space until they saw our ad," — Broker, Clikgini client

🧠 Best Practices for Commercial Display Ads

✅ Use High-Quality Photography

Poor images ruin first impressions. Invest in professional shots, drone photos, or even short video walkthroughs.

✅ Match Ad Message to Landing Page

If your ad says “Downtown Medical Office for Lease – Starting at $21/SF,” make sure the landing page delivers that exact listing.

✅ Test Multiple Variations

Run 2–3 versions of each ad with different headlines and CTAs. Google will auto-optimize based on performance.

✅ Use Geofencing & Radius Targeting

Want to attract tenants from nearby hospitals or shopping centers? Use Google’s advanced location targeting to geofence competitor buildings or commercial zones.

✅ Track Everything

Use UTM codes, Google Analytics, and Clikgini’s dashboard to see what’s converting and adjust budgets accordingly.

🏁 Final Thoughts: Should Commercial Real Estate Agents Use Google Display Ads?

Absolutely. Whether you're leasing office space, selling industrial warehouses, or promoting high-value investments, Google Display Ads are a smart, scalable, and visually powerful tool to stay top-of-mind and generate qualified leads.

You don’t need to outspend the competition—you just need to out-target and out-optimize them.

🚀 Ready to Launch Your Commercial Real Estate Ads?

At Clikgini, we specialize in Google Ads for real estate businesses, with tailored campaigns for commercial brokers and agents. Our expert team will:

1. Design custom banners
2. Build precision targeting
3. Launch remarketing funnels
4. Track every conversion

🆓 Try us free for 7 days — then from just $45/month.
👉 Launch your display ads today at Clikgini.com