How to Set Up Google Business Profile as a Realtor.

How to Set Up Google Business Profile as a Realtor.

If you're a real estate agent trying to attract more local leads online, there's one tool you cannot afford to overlook in 2025: Google Business Profile (formerly Google My Business). It's free, powerful, and one of the most effective ways to improve your local visibility, appear in Google Maps, and build trust with potential clients.

This guide will walk you through how to set up your Google Business Profile step-by-step as a realtor, with tips to optimize it for maximum lead generation.

What Is Google Business Profile—and Why Realtors Need It

Google Business Profile (GBP) is a free tool from Google that allows businesses—including individual service providers like real estate agents—to appear in local search results. When someone searches for "real estate agent near me" or "buy a home in [Your City]," Google often shows a map with local listings.

Having a well-optimized Google Business Profile means:

  1. You appear on Google Maps and local packs
  2. You build credibility through reviews and photos
  3. Clients can contact you directly from the search page
  4. You drive more traffic to your website

And the best part? You don’t need to pay for ads to show up.

Step-by-Step: How to Set Up Google Business Profile as a Realtor

Step 1: Go to the Google Business Profile Website

Visit https://www.google.com/business/ and click “Manage now.”

You’ll need to sign in with your Google account. Preferably use a professional email address tied to your real estate brand (e.g., jane@yourbrokerage.com).

Step 2: Enter Your Business Name

Use your full professional name and a keyword.

Good example:
Jane Miller – Dallas Real Estate Agent

Avoid stuffing keywords but include something relevant (real estate agent, realtor, realty, etc.).

Step 3: Choose a Business Category

Start typing "real estate" and choose the most accurate category:

  1. Real Estate Agent (for individual agents)
  2. Real Estate Agency (for teams or brokerages)

This category affects your search appearance, so pick carefully.

Step 4: Add Your Business Location

If you meet clients at an office or brokerage, enter your physical address. This helps you appear in local map searches.

If you work from home or are mobile-only, you can hide your address and choose "I deliver goods and services to my customers." You’ll still appear in local results.

Step 5: Define Your Service Area

Choose the cities or zip codes you serve. Be honest and strategic. Don’t select entire states unless you're licensed and actually operate statewide.

Tip: Focus on 3–5 cities/suburbs where you’re most active.

Step 6: Enter Contact Details

Add:

  1. Your business phone number
  2. Your real estate website (use your landing page, not a Zillow profile)

If you don’t have a website, you can build a basic one using Google’s free website builder—or talk to Clikgini to get a fast, affordable site built for ads and leads.

Step 7: Verify Your Business

Google needs to verify you’re legit. You’ll be asked to choose one of the following:

  1. Postcard by mail (most common)
  2. Phone call or text
  3. Email verification
  4. Instant verification (if you’ve already verified this business in Google Search Console)

Follow the instructions and complete the verification.

How to Optimize Your Google Business Profile

Setting up your profile is just the start. Let’s turn it into a lead magnet.

1. Add High-Quality Photos

People trust profiles with photos. Include:

  1. A professional headshot
  2. Office photos (or working remotely shots)
  3. Listings and open houses
  4. Community highlights (parks, schools, restaurants)

Profiles with photos get 42% more requests for directions and 35% more website clicks according to Google.

2. Write a Compelling Business Description

This is your “about me” section—make it count.

Example:
I help first-time home buyers and families in Phoenix find their dream homes. With over 8 years of experience and deep knowledge of the local market, I’m committed to making your real estate journey smooth and stress-free.

Focus on:

  1. Who you help
  2. Where you operate
  3. What makes you different

Use keywords naturally, such as “real estate agent in [City]” or “homes for sale in [Area].”

3. Post Regular Updates

Yes, Google Business Profile lets you post like a mini social media feed.

Share:

  1. New listings
  2. Open houses
  3. Real estate tips
  4. Market updates
  5. Client success stories

This keeps your profile fresh and improves your visibility in search.

4. Collect Reviews—The Smart Way

Reviews are everything. They build trust, improve rankings, and help you stand out.

How to get more reviews:

  1. Ask happy clients after closing
  2. Include a review link in your emails
  3. Text the link with a short message:
    “Thanks again for working with me, John! If you found value in our journey together, would you mind leaving a quick Google review here? [link]”

Respond to every review—good or bad. Google likes engagement.

5. Use Attributes and Services

Google allows you to list specific services like:

  1. Buyer’s Agent Services
  2. Listing Agent Services
  3. Virtual Consultations
  4. Home Staging Help
  5. Relocation Services

Select as many as apply. This helps Google match you with the right searches.

Bonus Tips to Rank Higher in Google Maps

  1. Use consistent NAP (Name, Address, Phone) across all online listings.
  2. Embed your Google Map on your website.
  3. Get local backlinks (e.g., from chamber of commerce, local blogs).
  4. Engage in Q&A on your profile. You can even seed questions people often ask.

Common Mistakes Realtors Make with Google Business Profile

Avoid these pitfalls:

  1. Using only your brokerage’s profile—create your own too!
  2. Forgetting to verify your listing
  3. Not updating photos or listings regularly
  4. Ignoring reviews or leaving them unanswered
  5. Using inaccurate service areas

A well-maintained profile shows you’re active, trustworthy, and serious about your business.

Conclusion: Your Local Lead Magnet Is Just One Profile Away

Your Google Business Profile is often the first impression potential clients have of you. Make it count. From building local trust to showing up in map searches, it’s a free but essential tool for every real estate agent in 2025.

If you haven’t set up your profile yet, now is the time.

Need help setting up your profile, optimizing it, or pairing it with a local Google Ads strategy? That’s what we do at Clikgini. We help real estate agents dominate search and generate consistent leads—without burning cash.

👉 Try our ad service FREE for 7 days and see the difference for yourself.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.