How to Use Google Ads for Real Estate: A Complete 2025 Guide.
In a competitive real estate market, getting your listings and services in front of the right audience is more important than ever. Whether you're a solo agent, brokerage owner, or property developer, understanding how to use Google Ads for real estate can give your business a powerful lead generation engine.
Google Ads lets you connect with buyers and sellers precisely when they’re searching for what you offer, and the ROI—when managed well—can be enormous.
In this guide, we’ll walk through the exact steps, strategies, and tools real estate pros need to use Google Ads effectively in 2025.
💡 Why Google Ads Works for Real Estate
Before diving into the how, let’s understand the why.
Google Ads offers:
- High-intent traffic: People searching “buy home in Austin” or “sell my house fast” are ready to act.
- Massive reach: Over 8.5 billion Google searches happen every day.
- Immediate results: Unlike SEO, PPC brings instant visibility.
- Precise targeting: Reach people based on location, device, time of day, and keywords.
If you’re not running Google Ads for your real estate business, you’re leaving leads on the table—and handing them to your competitors.
🧭 Step 1: Define Your Goal
Start by asking: What do I want my ads to accomplish?
Common goals:
- Generate buyer or seller leads
- Drive calls or messages
- Promote open houses or events
- Fill out forms for home valuations
- Get email sign-ups for listings
Once your goal is clear, it becomes easier to structure your campaigns, choose the right keywords, and create the right landing pages.
🔍 Step 2: Choose the Right Keywords
Keywords are the backbone of your campaigns. Focus on commercial intent keywords—terms people use when they’re ready to take action.
Examples:
Buyer Keywords:
- “buy home in [city]”
- “condos for sale in [neighborhood]”
- “new houses in [area] under $500k”
Seller Keywords:
- “how to sell my house in [city]”
- “top real estate agent near me”
- “free home valuation [area]”
Use tools like:
- Google Keyword Planner
- Ubersuggest
- SEMrush
Pro Tip: Avoid vague keywords like "real estate" unless you have a massive budget.
🎯 Step 3: Set Up Your Campaign in Google Ads
- Choose Your Campaign Type
- Search Campaign (best for immediate leads)
- Display Campaign (great for retargeting)
- Call-Only Campaign (works for sellers who prefer speaking)
- Target Location
- Focus on your service area (down to ZIP code or neighborhood level)
-
Set Your Budget
Start small ($20–$50/day) and scale as your campaigns convert. - Select Your Bidding Strategy
- Start with Maximize Conversions or Target CPA
- Monitor performance and optimize weekly
📱 Step 4: Write Killer Ad Copy
You have limited space to grab attention, so make it count.
Headline Examples:
- “Homes for Sale in [City] From $299K”
- “Top Realtor in [Area] – Book a Free Consultation”
- “Sell Your Home Fast – No Hidden Fees”
Description Tips:
- Mention urgency: “Limited Listings Available”
- Add benefits: “Free Home Valuation Included”
- Include a CTA: “Call Now” or “Book a Visit”
Use ad extensions to improve performance:
- Call Extensions
- Sitelink Extensions
- Location Extensions
- Structured Snippets (e.g., “Property Types: Condo, Villa, Apartment”)
🌐 Step 5: Create a High-Converting Landing Page
Never send traffic to your homepage. Instead, build dedicated landing pages that align with your ads.
Your page should include:
- Headline that mirrors your ad
- Eye-catching property images or video tours
- Contact form (name, phone, email)
- Testimonials or reviews
- A clear, visible CTA (e.g., “Schedule a Tour”)
Mobile optimization is non-negotiable. More than 70% of real estate searches happen on smartphones.
🔄 Step 6: Use Retargeting Ads to Capture Lost Leads
Most visitors won’t convert on their first visit. But with Google Display Network (GDN) retargeting, you can bring them back.
How it works:
- Add a pixel to your website
- Show banner or video ads to people who visited but didn’t convert
- Customize ads based on behavior (buyers vs. sellers)
Retargeting boosts conversions by up to 70% and builds brand trust.
📞 Step 7: Run Call-Only Ads for Seller Leads
Sellers are often more motivated to speak directly. That’s where Call-Only Ads shine.
Instead of leading to a landing page, your ad initiates a phone call directly.
Perfect for:
- Emergency property sales
- Distressed homeowners
- High-end listings needing personal touch
Include a script or process to handle incoming leads professionally.
📊 Step 8: Track Conversions & Optimize
Data drives improvement.
Use:
- Google Analytics
- Google Ads Conversion Tracking
- Call tracking tools like CallRail or Twilio
Track:
- Form submissions
- Phone calls
- Email signups
- Chat inquiries
Then split-test:
- Different headlines
- Ad copy versions
- CTA buttons
- Page layouts
🧠 Advanced Tip: Use Smart Campaigns + AI
Google Ads now offers Smart Campaigns, powered by AI. You provide goals, copy, and budget—Google handles the rest.
These are great for:
- Agents without marketing teams
- Solo Realtors just getting started
- Brokers managing multiple properties
However, if you're scaling or want complete control, manual campaigns still offer better performance.
🚀 Final Thoughts
Learning how to use Google Ads for real estate can feel overwhelming—but the payoff is worth it.
Done right, it means:
- Consistent leads, both buyers and sellers
- Control over your growth pipeline
- Predictable monthly revenue
Whether you're new to digital ads or looking to improve your existing setup, investing time and budget into Google Ads in 2025 is one of the smartest decisions you can make.
Ready to Launch Google Ads for Your Real Estate Business?
At Clikgini, we specialize in Google Ads for real estate pros—from solo agents to full-service brokerages.
✔️ Custom strategy built for your local market
✔️ Dedicated landing pages & tracking setup
✔️ High-converting ad campaigns that bring real leads
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