How to Use Google Ads for Real Estate: A Step-by-Step Guide to Getting Leads Online.

In the ever-evolving world of real estate marketing, agents and brokers must go beyond traditional methods to stay competitive. Postcards, open houses, and signage still play a role—but in 2025, the most successful real estate professionals are also using Google Ads to find and convert high-intent leads.

If you're wondering how to use Google Ads for real estate, this guide will break down everything you need to know: how it works, how to set up campaigns, what types of ads perform best, and how to turn clicks into closings.

Let’s dive in.

🧠 Why Google Ads Is Crucial for Real Estate

Google processes over 8.5 billion searches per day, and a huge portion of those are related to real estate—terms like:

1. "Homes for sale in [city]"
2. "Best real estate agents near me"
3. "Buy 3-bedroom house"
4. "Commercial property listings"

Unlike Facebook or Instagram ads, Google Ads targets users who are actively searching for real estate solutions—meaning they’re further along the buying or selling journey.

That’s why Google Ads is considered one of the highest ROI tools in digital real estate marketing.

🛠️ Types of Google Ads for Real Estate

1. Search Ads

These are text ads that appear at the top of Google when users search relevant keywords. Perfect for lead generation.

Example:

“Top Realtors in Dallas” → Your ad appears above Zillow and Realtor.com.

2. Display Ads

Visual ads that appear across over 2 million websites, apps, and Gmail. Best for brand awareness and retargeting.

Example: Your ad showcasing a luxury condo appears while someone reads an article on home financing.

3. Video Ads (YouTube)

Short video ads played before or during YouTube videos. Excellent for walkthroughs, testimonials, or neighborhood guides.

4. Performance Max Campaigns

An all-in-one campaign type that uses AI to deliver your ads across Google Search, Display, YouTube, Maps, and more. This is ideal for agents who want to automate and maximize exposure.

🧭 Step-by-Step: How to Use Google Ads for Real Estate

Step 1: Define Your Objective

Decide what you want your campaign to achieve:

1. Generate buyer/seller leads
2. Promote a listing
3. Book calls or consultations
4. Drive traffic to your website

Use Google’s goal-based campaign creation to align your setup with your objective.

Step 2: Conduct Keyword Research

Use Google Keyword Planner or tools like Ubersuggest to find high-intent real estate keywords:

1. “Buy home in Atlanta under 500k”
2. “Realtor in Miami Beach”
3. “Open houses this weekend [city]”
   Include long-tail keywords to reduce cost-per-click (CPC) and improve relevance.

Step 3: Build Landing Pages

Don’t send traffic to your homepage. Instead, create dedicated landing pages for each campaign:

1. Home buyers → Property search landing page
2. Sellers → “What’s your home worth?” landing page
3. Listing promotion → Single property page with photo gallery, description, and form

Include:

1. A headline that matches your ad
2. Contact form
3. Phone number (clickable on mobile)
4. Testimonials or trust badges

Step 4: Set Up Campaign Targeting

Use location targeting to focus your ads on the exact cities or ZIP codes you serve. For example:

1. Target users in “Los Angeles + 10-mile radius”
2. Exclude areas you don’t cover to save budget

Step 5: Write High-Converting Ads

Make your ad stand out with:

1. A compelling headline: “Luxury Homes in Scottsdale – See New Listings Now”
2. Clear benefits: “No hidden fees. Expert local agent.”
3. Strong CTA: “Schedule a Viewing” or “Get a Free Home Valuation”

Use ad extensions like:

1. Callout Extensions (“Open 7 Days,” “Top Rated Agent”)
2. Site Link Extensions (“Browse Listings,” “Contact Agent”)
3. Call Extensions (Add a phone number)

Step 6: Launch, Track & Optimize

Once your ads are live:

1. Monitor key metrics: impressions, CTR, CPC, conversions
2. A/B test different headlines or landing pages
3. Adjust bidding strategy (manual or automated based on conversions)
4. Add negative keywords to block irrelevant searches

Example: Block terms like “real estate license course” or “cheap land overseas”

🔁 Advanced Strategy: Use Retargeting to Stay Top-of-Mind

Not everyone converts on the first visit. Google Ads allows you to retarget users who:

1. Visited your site
2. Viewed a listing
3. Watched your YouTube video
4. Clicked your ad but didn’t submit a form

By retargeting them with Display Ads or Video Ads, you increase the chance they come back and convert later.

Sample message:

“Still looking for a home in Tampa? View Updated Listings Today!”

💡 Pro Tips for Real Estate Google Ads Success

1. Use Responsive Search Ads: Let Google test different headlines/descriptions for the best combo.
2. Localize Everything: Mention neighborhoods or cities in ad copy (“3-Bedroom Homes in Naperville”)
3. Use Call Tracking: Know which ads generate phone leads.
4. Integrate With CRM: Automatically add leads to your email follow-up system.
5. Leverage Reviews: Showcase your 5-star ratings in ad text or on the landing page.

📊 What Real Estate Agents Can Expect from Google Ads

Here’s what a well-managed campaign can achieve:

1. Cost Per Lead (CPL): As low as $8–$25 depending on market
2. Conversion Rate: 8–12% for well-optimized landing pages
3. Instant Visibility: Appear above big portals like Zillow, Redfin, and Realtor.com
4. Quality Leads: Prospects actively looking to buy, sell, or hire an agent

🧪 Real-Life Campaign Example (From Clikgini)

Client: Real estate team in Phoenix
Campaign Goal: Generate buyer leads for new townhomes
Strategy: Search + Display + Retargeting
Results in 30 Days:

1. 3,200+ ad clicks
2. 186 leads (form submissions + calls)
3. CPL: $12.70
4. ROAS: 5.6X

🏁 Final Thoughts: Is Google Ads Right for Your Real Estate Business?

If you’re not using Google Ads, you’re leaving leads on the table.

Whether you’re targeting home buyers, sellers, investors, or even renters, Google Ads gives you precise control over who sees your message, when they see it, and what action they take.

But success isn’t just about setting up an ad—it’s about strategy, testing, and constant optimization. And that’s where Clikgini comes in.

🚀 Ready to Launch High-Converting Google Ads for Your Real Estate Brand?

Let our team handle it for you—from keyword research and ad creation to landing page design and performance tracking.

✅ Done-for-you campaigns
✅ Affordable plans starting at $45/month
✅ 7-day free trial, no commitment

👉 Start Today at Clikgini.com

Turn clicks into closings with Google Ads that deliver real estate results.