How to Use Google Ads for Real Estate to Attract High-Intent Seller Leads in 2025
In the real estate business, one of the biggest challenges agents and brokers face is not just attracting buyer inquiries—but consistently generating seller leads. While door-knocking and cold calling still have their place, digital strategies have transformed the way property owners find agents. Among those, Google Ads stands out as one of the most powerful lead generation tools available—if you know how to use it right.
In this blog, we’ll break down how to run Google Ads for real estate seller leads, step-by-step, including keywords, ad copy, landing pages, and targeting strategies that actually convert.
🎯 Why Google Ads Are So Effective for Finding Sellers
When someone is thinking about selling their home, where do they turn first?
Google.
They search phrases like:
- “Best real estate agent near me”
- “How to sell my home fast”
- “Real estate market trends in [City]”
- “Home value estimator [Location]”
With the right campaign structure, you can ensure your ads show up at the top of search results, right when homeowners are researching their selling options.
🧠 Step-by-Step: How to Set Up Google Ads to Get Seller Leads
1. Start with High-Intent Seller Keywords
Your campaign success starts with choosing the right keywords. Focus on seller intent rather than buyer queries.
Top Google Ads Keywords for Real Estate Sellers:
- Sell my house fast [city]
- How to sell my home [city]
- Real estate agent to sell my home
- Best listing agent near me
- Home selling services [city]
- Home valuation estimate free
- What is my home worth?
- Realtor to sell my house
Use Phrase Match and Exact Match to capture users with clear selling intent while avoiding unrelated traffic.
2. Build a Seller-Focused Landing Page
Don't send traffic to your homepage or generic listings page.
Your landing page should:
- Address homeowners directly
- Include a home value estimator or free consultation form
- Feature testimonials from sellers
- Highlight your recent sales success
- Offer a clear CTA: “Find Out What Your Home is Worth Today” or “Book a Free Listing Strategy Session”
Pro Tip: Integrate an instant home value calculator or use a lead magnet like “Top 5 Things to Know Before Selling Your Home in [City].”
3. Write Ad Copy That Speaks to Sellers
Generic ad copy won't work. Your headlines and descriptions must address the seller's needs.
Ad Headline Examples:
- “Sell Your Home Fast in [City]”
- “Get a Free Home Valuation Today”
- “Top [City] Realtor for Sellers”
- “List with a Proven Real Estate Pro”
Description Examples:
- “Thinking of selling? Get a free home value report and listing consultation. Local, experienced, and results-driven.”
- “No-pressure listing advice from a top-rated real estate agent. Find out how much your home could sell for.”
Use ad extensions like:
- Call extension
- Sitelinks to “Home Valuation,” “Recent Sales,” and “About Me”
- Location extension (especially for local SEO relevance)
4. Geo-Target the Right Neighborhoods
If you work specific neighborhoods or ZIP codes, use geo-targeting to limit your ads only to those areas. That way, your budget is used efficiently.
Use radius targeting (e.g., 10 miles around downtown) or input ZIP codes manually. This is crucial for hyper-local sellers.
You can even create separate campaigns for different neighborhoods to test ad performance and messaging.
5. Use Smart Bidding Strategies
Google Ads offers multiple bidding options. For seller leads, start with:
- Maximize Conversions: Ideal for lead forms
- Target CPA (Cost Per Acquisition): Once you gather conversion data, switch to CPA to keep lead costs consistent
Important: Use a conversion tracker connected to your lead form so you can optimize the campaign based on real results.
6. Add Retargeting with Display Ads
Many homeowners don’t convert on the first visit. Set up a remarketing campaign with Display Ads that follow them around the web after they visit your site.
Ad creatives should feature:
- “Still thinking of selling?”
- “Get your home's true value – free.”
- “Schedule a no-obligation listing consultation.”
This reinforces your brand and pulls them back into your funnel.
7. Track, Optimize, Repeat
Every week, review:
- Click-through rate (CTR)
- Conversion rate
- Cost per conversion
- Which keywords are converting
- Which ads get more form submissions
Pause underperforming ads, test new headlines, and update your landing page as needed.
Over time, your cost per seller lead will decrease while your volume of quality inquiries grows.
📊 Real-Life Google Ads Campaign Example (Seller-Focused)
Market: Scottsdale, AZ
Ad Budget: $600/month
Target Audience: Homeowners aged 35+ in 85255 and 85260
Keywords Used:
- “Sell my home in Scottsdale”
- “Best real estate agent in 85255”
- “Home value Scottsdale AZ”
Results (30 Days):
- Clicks: 275
- Leads: 31
- Avg. Cost per Lead: $19.35
- Conversion Rate: 11.3%
Over 30 leads from homeowners considering selling, all with verifiable contact information. The agent scheduled 5 listing appointments and closed 2 deals within 60 days.
❌ Common Mistakes to Avoid
- Running buyer and seller ads in the same campaign
- Not optimizing for mobile (most real estate searches happen on smartphones)
- No tracking setup (you can’t improve what you can’t measure)
- Forgetting to use negative keywords like “rent,” “apartments,” “jobs”
- Sending users to a homepage with no lead form
🔁 Google Ads + Facebook Retargeting = Power Combo
Once someone clicks your Google Ad and visits your site, use Facebook Ads to follow up.
- Show them testimonials from sellers
- Offer a limited-time free consultation
- Retarget with new listings you’ve sold in their area
This omnichannel approach builds trust and pushes homeowners closer to taking action.
💼 Who Should Use This Strategy?
This approach works for:
- Solo real estate agents
- Brokerages targeting specific zip codes
- House flippers and real estate investors
- Luxury real estate professionals
- Agencies managing Google Ads for agents
If you’re focused on getting listings, not just buyers, you need seller-focused Google Ads in your marketing arsenal.
🚀 Final Thoughts: Get High-Intent Seller Leads on Autopilot
Google Ads remains one of the most reliable and scalable ways to attract high-quality seller leads in the real estate space. By targeting high-intent search terms, crafting compelling ads, and delivering a seamless landing page experience, you can start generating consistent listing opportunities—without cold calls or door knocking.
✅ Ready to Launch High-Performing Google Ads for Seller Leads?
At Clikgini, we specialize in Google Ads campaigns tailored to real estate professionals—with seller lead generation as a core focus.
Start your 7-day free trial, with pricing from just $45/month.
📍 Target the right homeowners
📈 Track real conversions
🎯 Close more listings