Proven Ways Real Estate Agents Can Increase Google Reviews
In real estate, trust is everything. Clients are investing in one of the biggest decisions of their lives—and they want someone who’s credible, experienced, and well-reviewed. While referrals still matter, today’s consumers rely heavily on Google reviews to decide which real estate agent they’ll call or click.
If you're serious about building long-term visibility and credibility in your local market, you need a consistent system to generate more high-quality Google reviews.
This blog covers proven ways real estate agents can increase Google reviews, why they matter, and how to use them to stand out in your area.
Why Google Reviews Matter for Real Estate Agents
Before we dive into the how, let's understand the why:
- Local SEO Power: More positive reviews can boost your position in Google Maps and local search results.
- Trust Signal: 84% of people trust online reviews as much as personal recommendations.
- Lead Conversion: Listings with 10+ positive reviews have much higher click-through rates.
- Social Proof: When potential clients see others praising your professionalism, they feel more confident reaching out.
In other words, reviews aren’t just about bragging rights—they directly impact how many leads you get.
1. Ask Immediately After a Successful Transaction
Timing is everything. The best time to ask for a review is right after a positive moment, such as:
- The client closing on their home
- A successful sale above asking price
- A smooth relocation experience
Don’t wait days or weeks. At that point, excitement fades, and the request may feel like an afterthought.
How to ask:
“Congratulations again on your new home! I truly enjoyed working with you. If you have a moment, I’d really appreciate a quick Google review about your experience. Here’s the link: [insert review link]”
Keep it short, friendly, and personal.
2. Make It Incredibly Easy
Most people won’t leave a review unless it’s ridiculously easy. That means:
- Send a direct review link (don’t make them search for your profile)
- Include clear instructions
- Use SMS or email depending on their communication preference
Bonus Tip: Use a URL shortener (like Bitly) or a QR code for printed materials like postcards, thank-you cards, or open house flyers.
3. Personalize Your Request
Avoid sending the same copy-paste message to every client. Personalization dramatically increases response rates.
Include:
- Their name
- A reference to their property
- Gratitude for their trust
Example:
“Hi Amanda, helping you sell your condo downtown was a real pleasure. I’m so happy we got multiple offers! If you found value in our work together, would you mind leaving a quick Google review? It would mean a lot.”
Make them feel seen, not spammed.
4. Build It Into Your Process
Systematize your review request so you don’t forget.
Ideas:
- Add it to your post-closing checklist
- Automate a review request via your CRM or email marketing tool
- Schedule a reminder 3 days after closing in your calendar
You’re much more likely to get reviews consistently when it’s baked into your daily workflow.
5. Use Text Messages for Higher Response Rates
Text messages have an open rate of over 90%. If your client is comfortable with texting, that’s the best medium for your review request.
Tip: Keep it under 160 characters and include a direct link.
Example:
“Thanks again, Kevin! Can you leave a quick Google review here? It really helps local buyers find me: [link]”
Simple. Respectful. Effective.
6. Follow Up (But Don’t Pester)
It’s okay to send one or two reminders if the client hasn't left a review yet.
Use soft language:
“Just circling back in case my message got buried—if you’re still open to leaving a review, it would be incredibly helpful.”
Set a limit—no more than two follow-ups. If they’re not interested, let it go.
7. Incentivize Ethically (or Creatively)
You can’t offer bribes or discounts for reviews on Google, but you can:
- Run a giveaway (e.g., “Leave a review this month to enter a free dinner raffle”)
- Donate to a local charity for every review received
- Send a small thank-you gift after a review is posted
Just make sure you’re not explicitly “buying” reviews. Keep it compliant with Google’s policies.
8. Leverage Your Happy Clients
If a client gives you glowing feedback via email or text, respond by saying:
“Thank you so much for the kind words! Would you be open to sharing that as a quick Google review? It helps more than you know.”
If they’ve already written the message, they’ll often just copy and paste it.
9. Ask in Person at the Right Time
Some clients prefer a face-to-face request. If the rapport is strong, ask during the final walk-through or closing meeting.
Example:
“Would you mind sharing your experience online? Google reviews really help others feel confident in reaching out to me.”
Sometimes a personal ask feels more meaningful—and harder to ignore.
10. Showcase Reviews on Your Website and Social Media
When people see others leaving reviews, it inspires them to do the same.
- Create graphics with 5-star reviews and post them on Instagram or Facebook
- Add a rotating review carousel on your homepage
- Use testimonials in email campaigns with a “Want to leave your own review?” link at the bottom
This not only reinforces trust with new prospects but also encourages others to share their experience.
11. Turn Reviews Into Relationships
Don’t stop at getting the review. Respond to every single one with a heartfelt thank-you.
Why?
- It shows you care
- Google rewards active profiles
- It keeps the door open for referrals and repeat business
A simple “Thanks so much, Mark! Working with you was a pleasure—wishing you all the best in your new home!” goes a long way.
12. Train Your Team (If You Have One)
If you work with a transaction coordinator, buyer’s agent, or admin assistant, make sure everyone understands the importance of reviews.
Have a consistent process for when and how to ask. The more aligned your team is, the more reviews you’ll collect over time.
Final Thoughts: Build a Review Culture, Not Just a List
Getting Google reviews isn’t just a short-term tactic—it’s part of building your real estate brand in 2025 and beyond. The more reviews you earn, the more visible and trustworthy you become in your local market.
Make it part of your client experience. Treat every review as a chance to connect, build loyalty, and grow your reach organically.
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