Using TikTok to Attract Buyers and Sellers in Real Estate (2025 Guide)

The real estate industry is no stranger to change, and in 2025, one of the most powerful tools for real estate agents isn’t a billboard, a flyer, or even a website—it’s TikTok. What started as a platform for dance challenges and viral trends has evolved into a marketing powerhouse, especially for local service providers like real estate professionals.

If you're still underestimating TikTok or assuming it's "just for kids," it's time to reconsider. With over 1.5 billion monthly users, a rapidly growing base of users aged 30+, and a built-in algorithm that rewards authenticity and creativity, TikTok gives real estate agents a golden opportunity to attract serious buyers, motivated sellers, and even referral partners.

Here’s your complete 2025 guide to using TikTok to attract more real estate clients and grow your brand in ways you never thought possible.

Why TikTok Works for Real Estate in 2025

Real estate is visual. It’s also local, fast-paced, and emotional. TikTok offers a platform where you can show homes, tell stories, and connect with buyers and sellers in a way that feels personal and engaging.

Here's what makes TikTok uniquely powerful for agents:

1. Insane reach: Even a brand-new account can go viral with the right content.
2. Geo-targeted discovery: TikTok shows users local content based on their location.
3. Authentic engagement: Users crave transparency and value—perfect for showcasing real estate knowledge.
4. Short-form advantage: You don’t need a big budget. You need a phone, a good hook, and a strong message.

Step 1: Set Up a TikTok Profile That Attracts Local Clients

First impressions matter. Your TikTok bio should instantly communicate who you are, what you do, and how viewers can reach you.

Optimize Your TikTok Bio:

1. Name: Use your actual name or business name + “Realtor” or “Real Estate”
2. Profile Picture: A professional headshot or brand logo
3. Bio Text: “Helping buyers & sellers in [City] | DM for listings 📍”
4. Link: Add your website or link-in-bio tool that includes lead capture forms or listings

TikTok now allows direct links to lead pages and integrations with tools like Linktree—leverage this to build your list.

Step 2: Create Real Estate Content That Converts

Your content doesn’t need to be overly produced. TikTok values raw, real, and relatable videos. The goal is to educate, entertain, and inspire buyers and sellers to reach out.

Top Performing TikTok Content Ideas for Real Estate:

1. “Just Listed” Home Tours
   Showcase the best features with voiceovers or trending sounds.
2. “Before and After” Renovations or Staging
   Show transformations that tell a story—especially seller-friendly ones.
3. “Day in the Life of a Realtor”
   Build trust with behind-the-scenes content.
4. Local Neighborhood Tours
   Highlight parks, coffee shops, schools, and walkability.
5. “3 Things to Know Before Buying in [Your City]”
   Educate while showing off your market knowledge.
6. First-Time Buyer Tips
   Use hooks like “Don’t buy a house until you hear this…”
7. Funny/Relatable Skits
   Use trending audio to poke fun at common real estate situations.
8. Myth Busting
   Example: “No, you don’t need 20% down to buy a home in 2025.”

Make sure every video ends with a clear call to action: “Follow for more real estate tips,” “Message me for a private tour,” or “Check the link in bio for the latest listings.”

Step 3: Leverage TikTok SEO in 2025

TikTok is now a search engine. Users actively search for phrases like “homes for sale in Miami” or “how to buy a house with low credit.”

TikTok SEO Checklist:

1. Include keywords in your video captions (“Affordable homes in Austin”)
2. Use relevant hashtags like #FirstTimeBuyer, #RealEstateTips, or #[City]Homes
3. Say the keywords out loud in the video (TikTok listens!)
4. Add on-screen text with the search term
5. Add a geotag when relevant

Optimized videos increase discoverability and help you rank higher in the search bar—especially for local keywords.

Step 4: Stay Consistent with a Content Plan

Consistency beats perfection on TikTok. Aim to post 3–5 times per week, mixing educational, entertaining, and listing content.

A Weekly TikTok Plan for Real Estate Agents:

1. Monday: Market update or mortgage tip
2. Tuesday: Tour of a new listing
3. Wednesday: Skit or relatable story
4. Thursday: Neighborhood spotlight
5. Friday: Q&A or “Ask Me Anything” video

Batch content ahead of time if needed. TikTok’s scheduling tools make this easier than ever.

Step 5: Engage and Convert Followers into Leads

Followers don’t pay the bills—clients do. You need a system to turn views into conversations.

Convert Your TikTok Engagement Into Leads:

1. Reply to comments with short videos to keep the conversation going
2. Encourage direct messages with offers like “DM me for a free buyer checklist”
3. Funnel traffic to a lead-capturing website or landing page
4. Add your email list lead magnet link in bio
5. Follow up on every serious inquiry—fast

And yes, even if your videos “only” get 300–500 views, those are real eyeballs from people in your market. You only need a few to close deals.

Step 6: Use TikTok Ads to Amplify Results

If you’re ready to scale, TikTok’s ad platform has matured significantly in 2025 and offers excellent local targeting.

TikTok Ad Ideas for Real Estate:

1. Run a “Just Listed” carousel ad targeting your zip code
2. Promote a free seller guide to generate leads
3. Use video testimonials as retargeting content

Combine TikTok ads with a landing page that captures emails or schedule requests, and you have a full-funnel lead system.

Bonus: Showcase Client Wins & UGC

Nothing builds trust like social proof.

1. Share short testimonials from happy clients
2. Film post-closing videos with buyers
3. Repost user-generated content (UGC) from clients exploring their new homes

People love watching real people succeed—it’s inspiring and powerful marketing.

Final Thoughts: TikTok Isn’t the Future—It’s the Now

If you’re a real estate agent in 2025, and you’re not using TikTok yet, you’re missing out on massive visibility, brand equity, and qualified leads. The platform is no longer optional—it’s a strategic advantage.

With minimal cost and a bit of creativity, you can build a magnetic brand, position yourself as the go-to expert in your area, and drive leads consistently from short-form video content.

Need Help With Real Estate TikTok Ads?

At Clikgini, we specialize in helping real estate agents run high-performing TikTok, Facebook, and Google Ads—all synced to landing pages, lead capture systems, and automated follow-ups.

🎯 Try us free for 7 days
💰 Plans from just $45/month
📍 Built for local real estate agents

👉 Visit www.clikgini.com to start growing your audience and closing more deals—with TikTok.